About the agency
Eight years.
Eight years.
Five people.
No fluff.
Based in Casandrino, fifteen minutes north of Naples. Small enough to care. Experienced enough to compete.
SEO Gladiators was founded in Casandrino in 2017 by Marco Ferraro after eight years running performance SEO in-house for a network of Campanian businesses — hospitality, food, professional services, and regional retail.
The name is deliberate. The gladiatorial metaphor is not decoration — it captures exactly how competitive organic search feels when you are a mid-sized Italian business trying to rank against national brands with thirty times the marketing budget. You have to fight for every position. You have to be technically superior, build your authority systematically, and produce better content than the competition. There is no passive way to win in competitive search.
We built the agency around six disciplines specifically because those six cover the full competitive picture. Technical SEO removes the barriers. Links build the authority. Content establishes the topical depth. Paid search converts the demand that organic cannot yet capture. Local SEO owns the geographic market. Analytics proves what is working and exposes what is not. Any serious digital marketing programme needs all six — the question is which ones to prioritise at what stage.
Based in Casandrino, fifteen minutes north of central Naples, the agency has particular depth in the Campanian and southern Italian market — food, hospitality, legal, property, and professional services businesses across the Naples metropolitan area and beyond. Seven years in, the team of five manages digital marketing for clients across Campania, Basilicata, Puglia, and international businesses targeting the Italian market.
The gladiators who survived the arena were not the strongest — they were the most prepared, the most adaptable, and the most honest about their weaknesses. That is how we approach every account.
No account managers between you and the person doing the work. No white-labelled services. No offshore subcontracting. When you email, the specialist answers.
Eight years in performance SEO before founding SEO Gladiators. Specialises in technical SEO strategy and competitive keyword analysis for Campanian businesses.
Former editorial journalist at an Italian national publication, now five years in link acquisition. Sofia manages all outreach and media relationships.
Google Ads certified with seven years in paid search. Davide manages all Campaign Strike accounts with particular strength in local service lead generation.
Background in Italian publishing and digital content strategy. Alessia designs topic cluster frameworks and manages content production in Italian and English.
Former data analyst, four years specialising in GA4, attribution modelling, and custom reporting. Luca runs all analytics infrastructure and Looker Studio builds.
The Battle Links programme was like nothing we had tried before. Every placement came with a live URL and full metrics. In five months our Domain Rating went from 8 to 52 and organic traffic grew by 680%. New client enquiries increased by 54%. Results we can actually show to the partners.
All services are delivered digitally. We work with businesses across Italy and internationally.
Thirty minutes. We look at your actual data and tell you where the leverage is. No pitch, no slide deck.
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