Decisions made from broken analytics data are not decisions — they are guesses with a dashboard.
The shift from Universal Analytics to GA4 was poorly executed by most businesses. Either the migration was rushed and critical event data was lost, or GA4 runs alongside a misconfigured UA property creating two contradictory data sets neither of which can be fully trusted. We have audited over 200 GA4 accounts and found the majority have at least one serious tracking gap — often multiple.
We start with a complete audit of your current measurement setup: which events are firing correctly, which conversions are accurately attributed, what data is missing or double-counting, and whether the attribution model in use is appropriate for your buying cycle. A business with a 14-day consideration period that uses last-click attribution will systematically misread the contribution of awareness channels.
After measurement is corrected, we build a reporting layer that surfaces the information your management team actually needs. Not default GA4 reports — custom Looker Studio dashboards structured around the questions your business asks: which channels drive qualified leads, what is the cost per acquisition by service line, where in the funnel are users dropping out, and what is the attributed revenue contribution of organic versus paid search versus referral.
A Naples tour operator discovered that a channel accounting for 32% of their marketing budget was contributing only 6% of actual bookings — freeing €1,800/month for reallocation after our attribution rebuild.
Hotel Vesuvio Boutique set up call tracking through our Intelligence Recon setup and discovered that 68% of their direct enquiries came from organic search — information that completely reshaped their SEO investment.
